Beginner
Introduction to Out of Home Advertising
Core concepts, channel types, market coverage, and why OOH remains a high-impact media channel.
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Course catalog for the academy.
Browse the current course catalog and move into detailed course pages for each track.
Beginner
Advertising Fundamentals
Brand messaging, audience targeting, campaign goals, and basic media strategy.
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Media Technology Basics
How media technology supports planning, delivery, and campaign operations.
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Introduction to Billboard Advertising
Billboard formats, visibility, placement logic, and campaign planning basics.
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Introduction to Digital Signage
Digital signage systems, screen management, and dynamic content delivery.
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Billboard Operations and Media Management
Inventory operations, asset management, scheduling, and media supervision.
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Transit Advertising Management
Transit inventory, fleet placements, audience flow, and operational planning.
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Media Planning and Buying
Planning frameworks, buying strategy, negotiation, and budget alignment.
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Digital Signage Operations
Operations, scheduling, maintenance, and content delivery for digital screens.
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Campaign Management and Reporting
Campaign control, reporting structures, and client-facing measurement.
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Advanced OOH Strategy
Strategic planning for enterprise-scale visibility, growth, and market positioning.
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Media Technology Innovation
How emerging media technology shapes delivery models and competitive advantage.
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Smart Cities Advertising
OOH in connected urban environments, sensors, screens, and public infrastructure.
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AI in Advertising
AI use cases for media planning, creative adaptation, and operational efficiency.
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Executive Advertising Leadership
Leadership frameworks for directors, founders, and senior communications teams.
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Future Media Technologies
Emerging media trends, automation, immersive surfaces, and future-ready operations.
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